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	<title>cM :: MORLEY&#124;DIGITAL</title>
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	<link>http://www.morleydigital.com</link>
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	<pubDate>Fri, 02 Jan 2009 05:41:56 +0000</pubDate>
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		<title>The Rahul Sood Reality Distortion Field</title>
		<link>http://www.morleydigital.com/2008/12/31/the-rahul-sood-reality-distortion-field/</link>
		<comments>http://www.morleydigital.com/2008/12/31/the-rahul-sood-reality-distortion-field/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 15:29:17 +0000</pubDate>
		<dc:creator>Chris Morley</dc:creator>
		
		<category><![CDATA[Industry Analysis]]></category>

		<category><![CDATA[firebird 803]]></category>

		<category><![CDATA[hp]]></category>

		<category><![CDATA[voodoopc]]></category>

		<guid isPermaLink="false">http://www.morleydigital.com/?p=237</guid>
		<description><![CDATA[Rahul Sood has for years now has written about the PC industry and his experience with it.  Most of the time it's entertaining, and it's always well written.  I personally have a lot of respect for him as a person and his accomplishments in this business.  The few times I've gotten to spend some face to face time with him were always enjoyable and stimulating.

But since his acquisition by HP, much of his musings have turned into pontifications that have most of us scratching our heads.  His latest proclamation that the high-end gaming PC is dead, merely a few months after announcing a $20,000 Omen desktop PC, illicited a very stern response from my compatriot, Ed Borden.

Rahul's latest mini-interview with PCWorld leads me to put in my two cents.]]></description>
			<content:encoded><![CDATA[<p>Rahul Sood for years now has written about the PC industry and his experience with it.  Most of the time it&#8217;s entertaining, and it&#8217;s always well written.  I personally have a lot of respect for him as a person and his accomplishments in this business.  The few times I&#8217;ve gotten to spend some face to face time with him were always enjoyable and stimulating.</p>
<p>But since his acquisition by HP, much of his musings have turned into pontifications that have most of us scratching our heads.  His <a href="http://www.rahulsood.com/2008/12/gaming-pc-as-we-know-it-is-doomed.html">latest</a> proclamation that the high-end gaming PC is dead, merely a few months after announcing a $20,000 Omen desktop PC, illicited a <a href="http://www.edbordenblog.com/2008/12/most-hypocritical-smoke-blowing-of-2008.html">very stern response</a> from my compatriot, Ed Borden.</p>
<p>Rahul&#8217;s <a href="http://www.pcworld.com/article/156142/power_saving_PCs.html?tk=rss_news">latest mini-interview</a> with PCWorld leads me to put in my two cents.</p>
<p>Not that this post will make it outside the industry circles, and my friends on Facebook; Rahul is in a position now where he can say what he wants with impunity.  He can reach his target market and deliver messages that resonate with HP&#8217;s consumer base.  And he doesn&#8217;t have to worry about his former peers and colleagues in the industry.  But that won&#8217;t stop me or others from at least putting something down on the record.</p>
<p>Rahul now seems very concerned about the environment.  In PC World he spins the new <a href="http://www.engadget.com/2008/12/23/hp-firebird-803-tower-with-voodoodna-leaked/">Voodoo Firebird</a> as an earth-saving gaming PC.  He says the Firebird is a &#8220;hybrid high-performance PC&#8221; that uses &#8220;one-fifth the energy used by an average high-performance PC.&#8221;  According to Rahul it draws 350 watts under load.  For the purposes of this article I&#8217;ll assume he means a fully loaded Firebird with a desktop Intel Core 2 Quad Q9550, dual 9800 MXM graphics, and 4GB of RAM.</p>
<p><strong>Reality: </strong></p>
<p><strong></strong>Rahul is making the subtle comparison between the Firebird&#8217;s capabilities with systems that <em>require </em>1000+ watt power supplies.   Those configurations include triple-SLI or CrossFireX, and INCREDIBLY overclocked processors.  They would absolutely destroy the Firebird in benchmarks.  I&#8217;ve already made the case that these configurations are <a href="http://www.morleydigital.com/2008/11/07/the-multi-video-card-fallacy/">outside of the mainstream,</a> and wholly unnecessary, yet Rahul needs to make the comparison for his premise to hold up.</p>
<p>At 350 watts maximum (slightly less power than an 80+ efficient 500 watt power supply), you can stuff a helluva lot of performance into a desktop PC.  The physical footprint of the Firebird has nothing to do with power saving.  If anything it&#8217;s the fact that it uses mobile graphics cards.  In fact, it&#8217;s just a laptop in a desktop chassis - with the exception that it uses a power-<strong>hungry</strong> desktop CPU.  </p>
<p>But with a quality 500 watt power supply (assuming 400w total power is available to me,) I can drive a Q9550 and a GeForce GTX 260 Core 216, which would exceed the performance (and perhaps even the performance per watt!) of a fully-loaded Firebird.  And the very <em>slight</em> performance saving, which would be slim, would do nothing to combat the fact that the Firebird <strong>starts </strong>at $1799 (I would love to know what the actual base specs are,) well above the price of a retail configuration with similar power.  The total cost of ownership of the Firebird will still be higher over its lifetime compared to a comparable desktop PC.  And in this economy, people are looking to the bottom line.</p>
<p>So while what Rahul has to say sounds all well and good, it just doesn&#8217;t stand up to reality.</p>
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		<item>
		<title>The Most Disappointing Graphics Chips in the Last Decade</title>
		<link>http://www.morleydigital.com/2008/12/05/the-most-disappointing-graphics-cards-in-the-last-decade/</link>
		<comments>http://www.morleydigital.com/2008/12/05/the-most-disappointing-graphics-cards-in-the-last-decade/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 15:32:38 +0000</pubDate>
		<dc:creator>Chris Morley</dc:creator>
		
		<category><![CDATA[Industry Analysis]]></category>

		<category><![CDATA[ati]]></category>

		<category><![CDATA[bitboys]]></category>

		<category><![CDATA[geforce fx 5800]]></category>

		<category><![CDATA[i740]]></category>

		<category><![CDATA[matrox]]></category>

		<category><![CDATA[nvidia]]></category>

		<category><![CDATA[parhelia]]></category>

		<category><![CDATA[rage fury maxx]]></category>

		<category><![CDATA[s3]]></category>

		<category><![CDATA[savage 2000]]></category>

		<guid isPermaLink="false">http://www.morleydigital.com/?p=158</guid>
		<description><![CDATA[Never has there been a better time to be a PC gamer.  With all the great titles available now including Far Cry 2, Dead Space, Left4Dead, etc. I just don't have enough time to bask in all the awesomeness.  Bolstered in no small part by great PC hardware products from every player out there, 3D graphics have never looked so good nor performed so well.

But all's not been so in the world of graphics accelerators.  The API showdown of the late 90s that sputtered out in the first part of this decade produced some truly awful and horried graphics accelerators.  The shift from dedicated accelerators to 2D/3D combo accelerators and the emergence of DirectX and downfall of Glide brought forth stupendously dumb products, vaporware, and massive disappointments.

So in this festive holiday season, let's get our Grinch on and take a trip down memory lane:]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/bitchin.jpg"><img class="aligncenter size-full wp-image-231" title="Bitchin'fast! 3D2000" src="http://www.morleydigital.com/wp-content/uploads/2008/12/bitchin.jpg" alt="" width="500" height="656" /></a></p>
<p>Never has there been a better time to be a PC gamer.  With all the great titles available now including Far Cry 2, Dead Space, Left4Dead, etc. I just don&#8217;t have enough time to bask in all the awesomeness.  Bolstered in no small part by great PC hardware products from every player out there, 3D graphics have never looked so good nor performed so well.</p>
<p>But all&#8217;s not been so in the world of graphics accelerators.  The API showdown of the late 90s that sputtered out in the first part of this decade produced some truly awful and horried graphics accelerators.  The shift from dedicated accelerators to 2D/3D combo accelerators and the emergence of DirectX and downfall of Glide brought forth stupendously dumb products, vaporware, and massive disappointments.</p>
<p>So in this festive holiday season, let&#8217;s get our Grinch on and take a trip down memory lane:</p>
<p>#6 <strong>Intel i740 - Release Date Early 1998</strong></p>
<div id="attachment_178" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/inteli7408mbagp.jpg"><img class="size-medium wp-image-178" title="Intel i740 8MB" src="http://www.morleydigital.com/wp-content/uploads/2008/12/inteli7408mbagp-300x206.jpg" alt="" width="300" height="206" /></a><p class="wp-caption-text">So bad it ended up as the technology in Intel GMA graphics.</p></div>
<p>Intel&#8217;s i740 was their first foray into the 3D market. Some research firms said outlandish things like &#8220;Make no mistake about it, Intel&#8217;s entry into the 3D graphics is a wake up call to the industry and marks a significant milestone for 3D graphics capabilities that will forever change the landscape of the industry.&#8221;  Wow, that&#8217;s amazing, and I&#8217;m sure it was copied directly from an Intel slide deck.  However, the i740 was a massive disappointment.  It was designed to take full advantage of AGP that included AGP texturing, and on board memory was used exclusively for the frame buffer.  This meant the video card had to fight for precious memory  bandwidth with the CPU and other devices in your PC.  PCI variants of this card often turned out to be faster than their AGP brethren because both textures and the frame buffer had to be stored locally, mitigating the rather slow AGP texturing process.  </p>
<p>Furthermore, the i740 was one of the first cards to optimize for synthetic benchmarks, getting everyone excited about this low-cost, kick ass solution that was going to change the game.  However, it only provided  competition to the Riva 128 and got absolutely destroyed by the dominating Voodoo II.  Some may say that the Voodoo II was 3D only and required a 2D solution in addition, but remember that most PCs sold back then had built in 2D video to begin with.  And the i740 only had a couple of months before the Riva TNT hit the market.  By January of &#8216;99, most review publications didn&#8217;t even include the i740 in their roundups with newcomers like the Banshee, Savage3D, and Rage128 coming down the pipe.  Personally, I used my i740 merely for a 2D companion to my Voodoo II SLI setup.</p>
<p>#5 <strong>3DFX Voodoo Banshee - Release Date Late 1998 </strong></p>
<div id="attachment_182" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/800px-voodoobanshee-agp.jpg"><img class="size-medium wp-image-182" title="800px-voodoobanshee-agp" src="http://www.morleydigital.com/wp-content/uploads/2008/12/800px-voodoobanshee-agp-300x220.jpg" alt="" width="300" height="220" /></a><p class="wp-caption-text">Hey guys, what&#39;s going on in this market?</p></div>
<p>With NVIDIA, Matrox, and ATI all with their eye on the prize, 3DFX was the company to beat.  They had mind share.  Their GLide API was considered the best in the business.  But emerging standards such as Direct3D from Microsoft and the cross-platform and highly versatile OpenGL were make strides.  So much so that 3DFX was forced to create drivers to support these competing APIs.  The Voodoo Banshee came on the heels of the 3D-only Voodoo II and was designed to take on 2D/3D accelerators like the nVidia/nVIDIA/NVIDA Riva TNT.  It wasn&#8217;t the first 2D/3D combo from 3DFX, the first being the Voodoo Rush, and it&#8217;s a toss-up as to which was a bigger failure.  However, the Rush was released in 1997, disqualifying it for this list.</p>
<p>While the Riva TNT couldn&#8217;t stand up to the Voodoo II because it had to be clocked lower because of heat (90MHz vs a planned 125MHz, actually making a it a candidate for this list), it shined against the Voodoo Banshee that discarded the second TMU (texture management unit) design of the venerable Voodoo II.  While a hit with the value crowd, it marked the first time that 3DFX started losing market share to NVIDIA.  OEMs by that point were hooked on the TNT&#8217;s support for 32-bit color, which the Banshee did not support, and 3DFX would not support until the Voodoo 4/5, released nearly 2 years later.  By that time the nails were being hammered into 3DFX, which was later bought by NVIDIA.  Personally, I think 3DFX should have never bought STB.</p>
<p>#4 <strong>NVIDIA GeForce FX 5800 Ultra - Release Date Early-Mid 2003 </strong></p>
<div id="attachment_186" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/5800ultra560.jpg"><img class="size-medium wp-image-186" title="NVIDIA GeForce 5800 Ultra" src="http://www.morleydigital.com/wp-content/uploads/2008/12/5800ultra560-300x180.jpg" alt="" width="300" height="180" /></a><p class="wp-caption-text">Sorry, I can&#39;t hear you over the SOUND OF HOW MUCH THIS CARD SUCKED.</p></div>
<p>The first fruit of the buyout of 3DFX, the GeForce FX 5800 was probably one of the most anticipated and most hyped NVIDIA graphics chips ever.  And it was the biggest, most abject failure since the NV1.  Nicknamed &#8220;<a href="http://www.youtube.com/watch?v=WOVjZqC1AE4">The Dustbuster,</a>&#8221; the GeForce FX 5800 Ultra was the noisy attempt from NVIDIA to reclaim the speed crown from ATI&#8217;s balls-to-the-wall Radeon 9700 Pro and its successor, the 9800 Pro.  It failed miserably.  The problem was the emergence of the importance of &#8220;shader&#8221; calculations in DirectX 9.  This threw the simple concept of pixel pipelines out the window. </p>
<p>NVIDIA hyped up its Shader Model 2.0a features as the &#8220;dawn of cinematic computing,&#8221; but ended up falling well short of the competition in speed.  Keep in mind this was well after the 9700 Pro was released.  Its poor performance is attributed primarily to two factors.  The first was its mixed precision programming of FP16 and FP32, the former was lower than the required standard, and the latter was just plain slow.  ATI&#8217;s 9700 Pro operated at FP24 100% of the time, which was the required DirectX 9 standard.  The second issue was that the card&#8217;s performance relied heavily on the driver&#8217;s shader compiler.  Properly sorted and programmed, updated drivers could significantly boost the GeForce 5800 Ultra&#8217;s performance.  Without them, pipeline stalls and poor instruction order would severely cripple the card in some games.  This required optimization would lead NVIDIA to create one of the most important programs in company history: &#8220;The Way It&#8217;s Meant To Be Played&#8221; - allowing game developers complete access to technical resources to make their games better.  And hopefully better on NVIDIA cards.</p>
<p>Speaking of developers, probably the most embarrassing thing about the FX debacle was Valve&#8217;s Gabe Newell making the announcement that in his new blockbuster, Half Life 2, the updated FX 5900 Ultra flagship was no faster than ATI&#8217;s mid-range Radeon 9600.  Furthermore, because of this, Valve decided to force FX-series video cards render in DirectX 8.1 mode, its only strong point.  Ouch.</p>
<p>#3 <strong>S3 Savage 2000 - Release Date Late 1999 </strong></p>
<div id="attachment_190" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/savage2000.jpg"><img class="size-medium wp-image-190" title="S3 Savage 2000" src="http://www.morleydigital.com/wp-content/uploads/2008/12/savage2000.jpg" alt="" width="300" height="300" /></a><p class="wp-caption-text">I don&#39;t know the name of this card, I just know what it looks like when it LIES.</p></div>
<p>I have a strong loathing for this particular card.  See, back in the 90&#8217;s, S3 was still a contender.  It was during a time that anyone could snatch the performance crown with their next video card release.  And their proprietary S3TC texture compression was truly cool and made a real difference in 3D quality.  The flame wars of the late nineties over Matrox, NVIDIA, 3DFX, ATI, and S3 were epic.  All you forum fanbois of today are a bunch of weaklings compared to the utter rage that these discussions invariably led to.</p>
<p>But, back to the trash that was the Savage 2000. At the turn of the century,  Hardware Transformation and Lighting (TnL) were the buzz words, with NVIDIA&#8217;s GeForce (Geometry Force) SDR and DDR being the cards to beat.  S3 announced in 1999 that they had an answer.  Its awesome clock speed (on paper) of 175MHz meant it had a higher theoretical fill rate than its GeForce competition.  The hype on this card verged on the hysterical.</p>
<p>But it was all too good to be true.  Analysis showed that its TnL engine contained incredibly fewer transistors than did the GeForce chips, which raised some eyebrows, and it shipped without TnL enabled in the drivers.  Combined with a very disappointing drop in production clock speeds of 125MHz (vs 175MHz or up to 200MHz according to some sources), the Savage 2000 was a ho-hum product at launch with unpredictable performance.  To make matters worse, when drivers shipped that &#8220;enabled&#8221; hardware TnL, it was shown that they had no impact on performance, leading most to believe that hardware TnL was broken, poorly implemented, or just not there at all.  Driver updates ceased in 2002.  It was the last video card S3 designed before being sold to VIA.  Of course that turned out just great for them.  &lt;/sarcasm&gt;</p>
<p>#2 <strong>TWO WAY TIE!!</strong></p>
<p><strong>Matrox Parhelia - Released 2002</strong></p>
<div id="attachment_195" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/parhelia.jpg"><img class="size-medium wp-image-195" title="Matrox Perhelia" src="http://www.morleydigital.com/wp-content/uploads/2008/12/parhelia-300x260.jpg" alt="I rode the short bus to market." width="300" height="260" /></a><p class="wp-caption-text">I rode the short bus to market.</p></div>
<p>The Matrox Parhelia was long overdue for Matrox.  Their very competitive and very popular G400 was getting long in the tooth.  ATI was gearing up to destroy everyone with the 9700 Pro and the GeForce 4 was the current king of the hill; seemingly untouchable.</p>
<p>The Parhelia had amazing specs.  It had a 256-bit memory bus, but was the first to feature a 512-bit &#8220;ring bus.&#8221;  Sound familiar?  However, it featured absolutely ZERO bandwidth saving features.  NVIDIA and ATI had LMA II and HyperZ, but Matrox had nothing.  It supported ridiculously high 16x fragment anti-aliasing, which was impressive.  It also had fantastic 2D performance thanks to its 10-bit, 400MHz RAMDAC.  </p>
<p>The problem was that the top of the line 256MB Parhelia at $399 got its ass kicked by the older GeForce 4 Ti 4600.  I mean it got destroyed.  It basically performed at the level of the previous-generation GeForce 3.  Its 4&#215;4 pixel pipeline design offered zero real-world advantages.</p>
<p>But the worst part was that it was supposed to support DirectX 9.0 shaders, but didn&#8217;t.  Later in its life Matrox acknowledged that their vertex shaders were not DirectX 9-compliant, as advertised.  But it didn&#8217;t matter, the Parhelia sucked in DX9 titles, even without more complicated DX9 shader code to run.</p>
<p>In the end, it was concluded that Matrox engineers simply weren&#8217;t as talented as NVIDIA&#8217;s and ATI&#8217;s.  Ouch.  Matrox continues to pump out professional cards that perform well in 2D and multimedia applications, but never would they set foot in the consumer 3D arena.  Well, unless you count the M-Series announced in June, which FINALLY added support for Windows Vista Aero.  Double ouch.</p>
<p>(Silver Lining: the Parhelia chip founds its stride in Matrox&#8217;s HD video editing solution, which I absolutely loved when I worked for BOXX Tecnologies.)</p>
<p><strong>ATI Rage Fury MAXX (Dual Rage128 Pro) - Released January 2000</strong></p>
<div id="attachment_196" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/rage_fury_maxx_board1.jpg"><img class="size-medium wp-image-196" title="ATI Rage Fury MAXX" src="http://www.morleydigital.com/wp-content/uploads/2008/12/rage_fury_maxx_board1-300x276.jpg" alt="Windows 2000 or XP?  NO DUAL CHIP FOR YOU!" width="300" height="276" /></a><p class="wp-caption-text">Windows 2000 or XP?  NO DUAL CHIP FOR YOU!</p></div>
<p>OMG, a DUAL graphics chip video card? WOW.  Unlike the Voodoo II with its two separate texture management units, the Rage Fury MAXX featured two full Rage 128 chips that worked in tandem on a single card to accelerate 3D games.  The method that this was acheived by was called &#8220;Alternate Frame Rendering&#8221; - one chip would render one frame, the other chip would render the next.</p>
<p>There were several problems with this.  ATI&#8217;s Rage128 chip was crap when it was launched - nearly NINE MONTHS LATE.  The drivers were abysmal.  I know, I bought one for $249 from Best Buy the friggin&#8217; day it came out.  Back to the MAXX though - while the Rage128 drivers had matured, so had the chip, and there was tough competition from NVIDA and 3DFX with the GeForce series and the Voodoo 3 series.  So ATI decided to slap two of them together on one card and call it day.  Believe me, it almost worked.  In late December 1999 the early previews were promising.  It was beating the GeForce SDR at higher resolutions but also at a higher price tag.  By February of 2000, however, the reviews were swinging back towards NVIDIA&#8217;s corner, and the GeForce DDR provided better frame rates than the MAXX.  Combined with its lack of hardware TnL and higher price tag, reviewers had a hard time what to make of this card.</p>
<p>In the end, and the reason that this card is high up my list is because it flat out did not work as advertised in Windows 5.x operating systems, meaning Windows 2000 and XP.  In these operating systems, which did not support the method ATI used for dual AGP graphics, the ATI Rage Fury MAXX only worked in single chip mode.  Face, meet palm. </p>
<p>#1 <strong>BitBoys Glaze3D - Never released</strong></p>
<div id="attachment_193" class="wp-caption alignright" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/bitboys1.jpg"><img class="size-medium wp-image-193 " title="BitBoys Galze3D" src="http://www.morleydigital.com/wp-content/uploads/2008/12/bitboys1-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Rumor was it would be bundled with Duke Nukem Forever.</p></div>
<p>Oh boy there was nothing more fun than taking jabs at BitBoys and their never-released Glaze3D.  Seriosly, this was the first time I had every heard the word &#8220;vaporware.&#8221;   Its specs seemed to magically morph every time a new card was released by NVIDIA, 3DFX, or ATI to make it look like it was a killer solution.</p>
<p>First announced in 2000, the BitBoys Glaze3D specs would place it as the equivalent of the 3-years-away GeForce FX 5200 Ultra while its claimed performance would place it at the same level as a GeForce 3 Ti 500.  I remember very well their claims of 200 frames per second in Quake III.  They released screen shots of what they said it was capable of and they looked as good as a DirectX 9 video game.  Remember, this was back in 2000.</p>
<div id="attachment_194" class="wp-caption alignleft" style="width: 310px"><a href="http://www.morleydigital.com/wp-content/uploads/2008/12/glaze3dwest1.jpg"><img class="size-medium wp-image-194  " title="Glaze3D Screen Shot" src="http://www.morleydigital.com/wp-content/uploads/2008/12/glaze3dwest1-300x225.jpg" alt="This was in 2000, remember." width="300" height="225" /></a><p class="wp-caption-text">Screenshot from the year 2000.  And 2001.  And 2002.  And 2003.  And then we didn&#39;t care.</p></div>
<p>It was a friggin&#8217; joke which would be released first, the Glaze3D, or Duke Nukem Forever.  I said more than once that if BitBoys every released a consumer desktop graphics card I&#8217;d grind it up and drink it in a shake.</p>
<p>While BitBoys claimed that bug-hunting and production issues kept them from releasing the Glaze3D, it didn&#8217;t keep them from talking about new vaporware chips they were developing.  Subsequent vaporware featured embedded DRAM for stupid amounts of bandwidth to be used on anti-aliasing, as well as ever evolving support for new DirectX standards.  In the end, BitBoys focused on handheld graphics, and were eventually picked up by ATI in 2006.  So now AMD owns them.  So I guess they showed us.</p>
<p style="text-align: left;"> </p>
<p style="text-align: left;"><strong>Dishonorable mentions: </strong> </p>
<p>2900XT for being a big, hot letdown and not able to beat the nearly year old 8800GTX.  </p>
<p>The 7950GX2 Quad SLI for being a total bitch that only boutiques and certain OEMs got initial access to it.  Oh, and for not having Vista support till it was completely irrelevant.</p>
<p>3DLabs P10/P9 - what happened to this &#8220;game changing&#8221; chip?  It made its way into workstations but the big buzz was the purported advanced performance for consumers.  Oh well.</p>
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		<title>One of these PCs claims to not be like the others&#8230;</title>
		<link>http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/</link>
		<comments>http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 16:34:16 +0000</pubDate>
		<dc:creator>Chris Morley</dc:creator>
		
		<category><![CDATA[Industry Analysis]]></category>

		<category><![CDATA[system building]]></category>

		<guid isPermaLink="false">http://www.morleydigital.com/?p=169</guid>
		<description><![CDATA[
<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/emachines/' title='System 1'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/emachines-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>
<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/gateway/' title='System 2'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/gateway-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>
<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/velocity-micro/' title='System 3'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/velocity-micro-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>

<p>One of these systems from an acclaimed boutique builder claims to be &#8220;expertly engineered&#8221; and features &#8220;meticulous hand assembly&#8221; with every cable &#8220;thoughtfully secured out of the way&#8221; - can you tell the difference from the cheaper Tier 1s?  Boutiques&#8230;</p>]]></description>
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<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/emachines/' title='System 1'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/emachines-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>
<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/gateway/' title='System 2'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/gateway-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>
<a href='http://www.morleydigital.com/2008/12/04/one-of-these-pcs-claims-to-not-be-like-the-others/velocity-micro/' title='System 3'><img src="http://www.morleydigital.com/wp-content/uploads/2008/12/velocity-micro-150x150.jpg" width="150" height="150" class="attachment-thumbnail" alt="" /></a>

<p>One of these systems from an acclaimed boutique builder claims to be &#8220;expertly engineered&#8221; and features &#8220;meticulous hand assembly&#8221; with every cable &#8220;thoughtfully secured out of the way&#8221; - can you tell the difference from the cheaper Tier 1s?  Boutiques should stick to what they know best - high dollar niche gaming PCs that truly deliver on their promises.</p>
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		<title>Public Service Announcement:  MSI DIVA + CableCARD</title>
		<link>http://www.morleydigital.com/2008/12/02/public-service-announcement-msi-diva-cablecard/</link>
		<comments>http://www.morleydigital.com/2008/12/02/public-service-announcement-msi-diva-cablecard/#comments</comments>
		<pubDate>Tue, 02 Dec 2008 17:08:00 +0000</pubDate>
		<dc:creator>Chris Morley</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[cablecard]]></category>

		<category><![CDATA[digital cable]]></category>

		<category><![CDATA[media center]]></category>

		<category><![CDATA[msi diva]]></category>

		<guid isPermaLink="false">http://www.morleydigital.com/?p=162</guid>
		<description><![CDATA[<p>I&#8217;ve seen a lot of buzz around the web about MSI&#8217;s <a href="http://www.newegg.com/Product/Product.aspx?Item=N82E16813130206&#38;Tpk=msi%20diva">DIVA</a> HTPC platform and its ability to support ATI&#8217;s TV Wonder Digital Cable tuner.  This is correct, but not for end users.  The MSI motherboard has the table built in&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve seen a lot of buzz around the web about MSI&#8217;s <a href="http://www.newegg.com/Product/Product.aspx?Item=N82E16813130206&amp;Tpk=msi%20diva">DIVA</a> HTPC platform and its ability to support ATI&#8217;s TV Wonder Digital Cable tuner.  This is correct, but not for end users.  The MSI motherboard has the table built in for the AMD/MS OEM partners to put in their CableLabs information to enable playback of digital cable content including encrypted QAM content.  However, this table is not populated.  An individual is not able to enter into the necessary agreements with the relevant parties in order to get this information.  Furthermore, you must be direct with Microsoft to get the special COAs that have a digital cable activation PID.  Without this PID you will not be able to even enable digital cable during the TV Tuner setup portion of Media Center.  So buy DIVA because it&#8217;s a kickass HTPC platform, but please don&#8217;t waste your money if you think you&#8217;re going to get digital cable working.</p>
<p>Edit:  Amazingly, some people still aren&#8217;t convinced.  From MSI&#8217;s own <a href="http://global.msi.com.tw/index.php?func=proddesc&amp;prod_no=1654&amp;maincat_no=134">website</a>:  &#8221;Support ATI OCUR capable for <strong>Microsoft OEM approved Integrators</strong>&#8221; - this doesn&#8217;t include end users.</p>
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		<title>Musings on Intel&#8217;s Core i7</title>
		<link>http://www.morleydigital.com/2008/11/20/musings-on-intels-core-i7/</link>
		<comments>http://www.morleydigital.com/2008/11/20/musings-on-intels-core-i7/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 19:28:23 +0000</pubDate>
		<dc:creator>Chris Morley</dc:creator>
		
		<category><![CDATA[Industry Analysis]]></category>

		<category><![CDATA[core i7]]></category>

		<category><![CDATA[intel]]></category>

		<guid isPermaLink="false">http://www.morleydigital.com/?p=141</guid>
		<description><![CDATA[<p><a href="http://www.morleydigital.com/wp-content/uploads/2008/11/whupass.jpg"><img class="size-medium wp-image-143 alignright" title="Can O'Wup Ass" src="http://www.morleydigital.com/wp-content/uploads/2008/11/whupass-192x300.jpg" alt="" width="192" height="300" /></a>Intel&#8217;s <a href="http://www.intel.com/technology/tick-tock/index.htm">tick-tock</a> strategy kicks butt.  First, a new architecture.  Follow that up with a tweak and then wash, rinse, repeat.  It started with the launch of Core 2 in the summer of 2006 (tock.)  They followed up with the &#8220;tick&#8221; late&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.morleydigital.com/wp-content/uploads/2008/11/whupass.jpg"><img class="size-medium wp-image-143 alignright" title="Can O'Wup Ass" src="http://www.morleydigital.com/wp-content/uploads/2008/11/whupass-192x300.jpg" alt="" width="192" height="300" /></a>Intel&#8217;s <a href="http://www.intel.com/technology/tick-tock/index.htm">tick-tock</a> strategy kicks butt.  First, a new architecture.  Follow that up with a tweak and then wash, rinse, repeat.  It started with the launch of Core 2 in the summer of 2006 (tock.)  They followed up with the &#8220;tick&#8221; late last year with the move to a 45nm process.  Now here comes the first follow up &#8220;tock&#8221; and it&#8217;s a doozy.  I think they should consider renaming their process &#8220;beat you into submission and then kick you when you&#8217;re down.&#8221;  The Core i7&#8217;s got some <a href="http://www.anandtech.com/cpuchipsets/intel/showdoc.aspx?i=3448&amp;p=18">wicked fast processing power</a> and it brings to the table features that, while have been used by AMD for a while now, serve to propel Intel&#8217;s new chip into the stratosphere.  Without going too far into it, the key features are: integrated triple-channel memory controller, monolithic quad-core, QPI (Intel&#8217;s answer to AMD&#8217;s HyperTransport), and the return of HyperThreading.  </p>
<p>Of course, with all these changes, a new chipset is in order.  Enter Intel&#8217;s X58.  That&#8217;s it.  Nothing from NVIDIA, and no mainstream variant from Intel.  The integrated memory controller and increased pin count make the new Core i7 understandably incompatible with previous platforms.</p>
<p>The interesting thing is that the X58 chipset, without the need for an integrated memory controller, is not as expensive to make as its predecessor.  In batch pricing the cost of an X58 chip is $52.  The X48 is $70.  In comparison, the mainstream, CrossFire-capable P45 chipset for today&#8217;s Core 2 lineup is $40.  </p>
<p>So now we have an affordable, performance-oriented chipset that is significantly cheaper that its predecessor, a completely new CPU core that starts under $300 in batches of 1000, so this should be a game changer, right?  </p>
<p>It&#8217;s not that black and white.  Intel&#8217;s venerable Core 2 lineup is still good.  VERY good in fact.  I&#8217;d argue that for most of the market, Core 2 is not only enough computing power, but more than some even need.  Heck, for gamers, we&#8217;re still <a href="http://www.hardocp.com/article.html?art=MTU4MCwsLGhlbnRodXNpYXN0">GPU bound</a>.  And Intel&#8217;s able to pump Core 2 chips out like crazy and at a healthy profit.  So why kill off a good thing?  If there were P and G variant 5x chipsets, allowing for motherboard manufacturers to make products for different price brands, OEMs would en masse run towards Core i7.  But as it stands all motherboards in the channel are full ATX, high-end parts that start around $249 and run north of $300!  And keep in mind you need to buy three sticks of DDR3 memory as well!  This puts it squarely in the 5% DIY and Enthusiast crowd.</p>
<p>Of course, Intel has plans to introduce lower cost chipsets and Core i7 variants that include integrated graphics and support for dual instead of triple channel memory.  But those are a ways off.  Intel, in the interim, plans on keeping Core 2 around for a while.  And for good reason.  It&#8217;s a great product, serves the mainstream market well, and allows them to amortize the cost of it for a bit longer.</p>
<p>So keep in mind that, while totally melt-your-face-off fast the Core i7 is, you can still find awesome deals on great Intel Core 2 hardware that will keep you and your wallet happy for quite a while.  (It sure is good to be a DIY guy right now, though.)</p>
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